Why Digital Experiences Make Sense - Part 3

The executive C-suite or non event facing portfolio directors in your corporation may not understand the world of hybrid, virtual, digital-first events. Are they eagerly awaiting for “in-person events to full return” and counting on a portfolio of experiences to live mostly in-person again soon? Or perhaps you feel a little pull towards integrating digital events into your portfolio but you aren’t sure of the benefits or pros or how to sell them.

In order to support successful conversations about leveraging hybrid and virtual events, we’ve created a digestible, proof-driven series about the power of virtual events, loaded with talking points to gain internal buy-in for digital experiences.

Here is Part 3, encouraging you to use the virtual events trend to reimagine your yearly events calendar.

Transform your regular calendar of events into a 12 month virtual engagement campaign. 

Use this year as an opportunity to expand your mindset about engagement. In the absence of the traditional fundraising gala strategy, we encourage our non-profit clients to embrace a whole new way of thinking about fundraising. 

Generate a purpose for the next year or two, digging into your goals and designing a realistic path forward through the lens of the COVID-19 pandemic. This leads to building out (for example) a 12 month campaign full of communications and digital touch points, virtual mixers, weekend drive throughs, mini brand activations, and perhaps small group hosting opportunities (towards the latter parts of 2021) with top tier potential donors or customers you've been warming all year. Choose to utilize 2021 to reimagine your organization’s approach to engagement, rather than simply waiting to engage your audiences when large gatherings are allowed again.

If you represent a non profit brand, here’s another good reason to get excited about virtual: 

If non profits haven’t targeted millennials in fundraising efforts, we encourage our clients to get excited about tapping into the millennial market for fundraising opportunities this year. Senior Millennials are entering their top earning years and they typically are quick to jump into all elements of digital experiences. Virtual event strategies opens up a whole new set of doors for online and virtual events and hosting, where most millennials spend their time anyway.

Part 4 in our blog series Why Digital Experiences Make Sense is all about the truly global reach of virtual events. Click here to read!