Quick hits from Lisa
Our two cents on event planning, industry and business topics that impact our clients and our work every day
Events & The Economy: Boom, Bust, Bring Together - Part 2
Consumer economic conditions in Canada suggest a unique year for the events industry, but we believe connection is the antidote…
Generate $2 of Value for Every $1 Spent
We help you turn every $1 spent on an event into $2+ of value, for an ROI of over 100%. Keep reading to learn how!
What Our Owner Learned As An In-House Producer
With our team's unique in-house events experience, we know how to seamlessly integrate with client teams and exceed executive expectations.
How To Make Events More Accessible
Accessibility within events is no longer a goal. It should be a guarantee. Here’s how to ensure everyone can participate fully.
Common Challenges Our Event Clients Face
Managing events internally at a corporation, charity or non-profit of is complex and complicated. Here’s how we can help!
How to Tackle Executive-Level Hesitations About Events
Worried about pitching your event to the C-suite? We'll cover the top Executive considerations and how to address them effectively.
The Next 5 years: Lisa’s Predictions for the Event Industry
Looking back on how the global pandemic is still setting the tone for the event industry’s future and evolution.
Events & The Economy: What You Need to Know - Part 1
The Canadian corporate events market in 2024 is going to be volatile.
Navigating the Evolution of Employee Engagement: The Corporate Sprint for Sentiment and Creativity
In the dynamic tapestry of today’s corporate world, the heart of a company beats strongest through its employees.
Lessons from 15 Years in the Event Industry
Running a start-up has been such an incredible and tough and powerful experience.
Smaller teams of A+ producers are better than a bigger team on any project
This is the Silicon Valley way of building powerful startups.
Taking legacy event formats and evolving them forward
They are full of memories, meaning and “ways of doing things” that are usually central to who the client organization was at one point in time.
Top Tips for Corporate Events This Holiday Season
Integrate Generalist Activities, Celebrate Specific Accomplishments and Make It About Your People.
Events often lead to a decision, change or action in the attendee.
Return on Emotion is future revenue or enhanced brand-love generated in attendees as a result of emotional connection.
Companies are racing to keep up with the sentiments and creative needs of employees.
We know first hand that emotionally engaged employees take better care of your customers and strive harder to fulfill the mission of the brand.
Let virtual be an opportunity to brand build, not a barrier.
In the post-COVID-19 world, events have moved online and might remain there for the time being.
We have found ourselves lucky enough to produce large scale private events for some notable Canadians.
It's not lost on us just how special they are.
Destination events have a huge impact on the local economy.
Tourism-led market can provide a positive impact to the local community.
Put your hand up if you've been negotiating and re-strategizing events for the last 18 months!
We've had to leverage our negotiating and communications skills.