Bringing a Strategic Lens to Private Events

While at Brand Alive, our “sweet spot” is corporate event strategy + management, we have found ourselves lucky enough to produce large scale private events for some notable Canadians including milestone birthday celebrations, retirement dinners, wedding productions, and more. ⁠⁠
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It's not lost on us just how special they are. ⁠⁠Private events are highly personal, heartfelt and focused on a more familial or individual endeavour or outcome. That said, event strategy still plays a key role in delivering a successful experience.

Here's how.

1) Outline the Vision of Individual Clients to Guide All Future Event Decisions

We get inside the hearts and minds of our clients, tapping into their psychographics and getting deeply curious about their vision, motivators and dreams for the event.

2) Strategically Select Partners and Locations That Fulfill the Vision and Client Personality

We match our partners and event producers with the vibe and mantra of the individual clients. This is both an art and a science. What motivates our collective should match what motivates our clients, and in these types of events, it matters sometimes even more than in corporate. In terms of venues, it’s got to feel like a “home away from home” for the individual clients.

3) Identify Opportunties to Maximize the Client's Personal Investment

Because private event budgets are usually funded by private or personal money, our responsibility to ensure the investment is maximized is heightened. We work hard to build an event design that is reflective of the individual’s view on budget expenses, and places emphasis on tangible (product, and experiences) versus intangible spend (labour and shop time).

4) Balance Personal Tastes with Strategic Solutions

Sometimes our job is to “save our clients from themselves” and this is paramount in private events. While often our clients bring ideas to the table, it is our job to ensure we make the right, strategic decisions that both support the budget and the vision of the event.

5) Personal Event Brands Matter as Much as in Corporate Events

Personal brand is just as effective and fun to develop as corporate event branding. We ask questions about deeper motivations, what matters long term to the clients and even memorable and fun features from their childhood. All private clients have a personal brand already - it’s our job to bring it out of them and turn it into an experience.

Send us a direct message to discuss private events - we love to talk shop!