Modernize Your Employer Brand Experience
The modern age of employer brand building, companies are racing to keep up with the sentiments and creative needs of employees. We know first hand that emotionally engaged employees take better care of your customers and strive harder to fulfill the mission of the brand.
Events are a strategic and creative way to engage employees in real time, amplifying not only the messages of the corporation but the bigger vision for the company as well. But, events are not the only necessary tool in modern employer branding.
In our unique exposure to the corporate landscape, we have gathered insights, tools and strategies to support our clients on building out their employer brand portfolio. Here are five top tips to build and maintain a modern, desirable employee experience in today’s business world:
1) Personalize, personalize personalize
In the modern age, employees of all ages want choice and customizable options for everything from benefits to work style to Learning & Development.
2) Strategic partnerships that support employees
When creating sponsorship strategies for your brand or corporation, select opportunities that give employees front of the line access to unique, money can't buy experiences.
3) Design events to amplify culture not sales
The two are directly correlated: emotionally connected employees make your customers and fans happier. Period. Internal events should focus on sharing employee love, not boosting product sales.
4) Use "flexible" "on-demand" and "customized" as filters for everything
Whether it's communications, payment options, or learning and development, offer employees a chance to choose their own path that fits their personality and lifestyle.
5) Reskilling as the future appears
In the world of artificial intelligence, technology advancements and automation, employees will be keen to re-skill. Leverage this urgency by offering unique opportunities for employees to diversify and strengthen digital skillsets.
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Here is a quick hit list of benefits or unique experiences to offer employees as you consider your overall employer brand experience. You’ll note events are a key strategy to building an employer brand experience, but they aren’t the only one.
Prioritization of well being
Blend of WFH and office
Modern technology and tools
Customizable L&D opportunities
Connectedness to the core company
First access to sponsorship experiences
Emotional Intelligence in leadership
Voice in non-business initiatives (DEI, community)
Digital, on-demand, self-led experiences
Events that build brand love
In short, the modern age of employee experience is shifting as millennials climb the ranks into decision making roles, seeking new jobs that fit their lifestyle as well as their desired career paths. As well, the unique Gen Z’ers have yet to show us their true impact on business and it’ll be important for companies to keep up with their mindsets.
Send us a direct message by clicking below to discuss these strategies and discover new opportunities for turning your employer brand into your most valuable asset.
